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During your internet surf, those logos may have retained your attention. They actually imply that the site you have been through generate an RSS feed.
Those signs are showing more and more presence on the web pages, tomorrow they will be everywhere and totally democratised since they imply a revolution, a new way to access the information on the web. More precisely, they offer you the opportunity to manage the information and the communication.

This support drastically changes our way to access the news. RSS enable you to pull the information toward you. It’s a clever and customized access to the information. Every single web surfer, depending on his expectations and interests can customize his quest for information: It’s the “information à la carte”.

But what is RSS ?
The term RSS stands for “Real Simple Syndication”. It indicates the automatic and instantaneous export of contents from one site to another (content syndication).

Subscribe to a magazine or a journal and you’ll receive it in your mail box. The RSS feed offers you the same principle. You directly subscribe to a web site which informs you of its last update. The RSS feed become your subscription and the RSS reader will be your filtering mailbox. (the application is installed by default on some navigators such as Firefox).

10 good reasons to have an RSS feed for your company's marketing ? *

1. RSS enable you to deliver instantaneously your content structured for RSS readers/aggregators. Your content (advertising, commercials, press releases...) can be delivered in Picture, text or video format.
   
   
2. RSS feeds entice users of the feeds to visit the the websites mentioned in the feed, much like the links in an eNewsletter.
   
   
3. RSS feeds complement eNewsletters by delivering content directly to readers, without having to bypass SPAM filters, etc. Content, if formatted correctly, will always be delivered to the RSS reader.
   
   
4. RSS content does not have to compete with email and SPAM for the users' attention. It's more likely that your message delivered via RSS will get through to the users.
   
   
5. RSS feeds work well for search engine positioning, since feeds help get inbound links from other websites. Feeds are also an excellent way to let the search engines know that there is new content to be indexed. If you are a professional of the tourism industry, your feed will be indexed by boardinGate, but also by Generalists search engines such as Google, Yahoo, Msn, Technorati, Feedster, etc,..
   
   
6. Setting up a basic RSS feed is simple and cost-effective.
   
   
7. To feed an RSS flow is very simple. You can o it by simply sending an e-mail.
   
   
8. RSS feeds can be used to syndicate content to other websites, thereby expanding the original site's readership and reach.
   
   
9. RSS is becoming more well known as a content delivery method, especially with Yahoo's! implementation of RSS aggregation in their MyYahoo! Service.
   
   
10. Many RSS readers allow the users to forward the items in RSS feeds to their friends, family and co-workers, much like the viral marketing "forward this message" feature in eNewsletters.
    
    *via Tia.org
    
    

Do you see others uses ?

All this advantages lead to only one message :

TRAVEL PROFESSIONNALS, SYNDICATE YOUR SITE !

Tourism is an area where the access to the information is essential because a happy traveller is a well informed traveller. RSS will contribute to the fact that everyone will be more well informed before, during and after their travel, so syndicate your site !

You are a travel professionnal and you want to display a RSS feed ? Contact us !

More :

- RSS + TRAVEL = TRAVEL GENIE

- « Why it's time For Travel Industry To Focus On RSS »

- Rssblogsmanagement.com