07/11/2006
Building a Blog Strategy in Hospitality
from Jason Price et Max Starkov
The ease and ubiquity of blogs and their application in hotel marketing deserves a closer look. Must we act on such bold statements as “blogs are the future” and “a blog is a marketing must”? Also, what are the implications for blogs in hospitality? Should creating a blog become part of your own hotel marketing mix? Does hospitality require a different blog strategy than in other verticals? Are there alternatives to blogs? Can a blog help you differentiate your services and de-commoditize your product? What role does a blog serve if at all and what are the pros and cons of developing a blog strategy? The ideas discussed in this article could help hoteliers conceptualize the creation of a blog strategy.
13:05 Posted in Blogs , boardinGate , boardinGlobe , Hotels , Internet 2.0 , RSS , Travel and blogs , Travel Professionals | Permalink | Comments (0) | Email this
10/10/2005
boardinGlobe is live !
We are pleased to launch boardinGlobe, the first weblogs platform dedicated to travel professionals, in partnership with blogSpirit.
Blogs are very powerful tools for professional of the area. It’s large characteristics, among which the simplicity and the instantaneity of its publication are main values to communicate, especially in these industry of services.
boardinGlobe.com enables hotels, tour operators, tourism offices, car renter… to create and manage their own media. It will offer them the opportunity to communicate, exchange and enhance or build customer loyalty. You are looking for a simple, strong and professional tool ? You just find it !
We are happy to welcome our first client, Anjajavy a relais et château hôtel and the blog of a tourism industry consultant, the "STARTING BLOG" run by Michel Goestchmann ( the man perfectly adapted himself to the blog...direct and frankly speech !).
It’s a first step of the boardinGate concept, the next will come very soon…
Thanks to the blogSpirit Team for its professionalism and reactivity !
P.S / One day, Loïc might tell us how he built the first weblog for an hotel !
19:25 Posted in boardinGate concept , RSS , Blogs , boardinGlobe | Permalink | Comments (0) | Email this