11/22/2006
RSS = Higher target, higher reactivity, higher loyalty, lower costs
The Journal du Net published a spécial file today on " 10 good ideas of the e-tourisme websites" and they took the case of Expédia which have already adopted the RSS to illustrate their article.
They also mention that the RSS is:
- The proper tool to be kept updated on the continuous change of rates
- Very easy and inexpensive to implement
- a tool that encline the subscribee to pull the information to him. The consequence of this act is a higher information consumption.
Hereunder the feeds of some professional of the industry that we recently added to the boardinGate database and which illustrate perfectly the use of the RSS in the travel industry :
Conclusion : Adopting the RSS is an excellent idea !
A lire :
- « Travel Professionals, how can RSS help your organization ?»
-"Cinq raisons de passer au RSS pour les e-marchands"
19:46 Posted in e-tourism , Internet 2.0 , RSS , Travel and RSS , Travel Feeds , Travel Professionals , Travel Web Services | Permalink | Comments (0) | Email this
10/22/2006
New functionnality: the "Feed source" of your travel
You may have noticed it already... Since few days, the search engine have a new functionnality: the "feed source" linked to each search result.
You can now easily find the travel feeds that may interest you, and integrate them in your RSS reader such as bloglines, netvibes, myyahoo.... and hopefully, soon on boardinGate....
21:55 Posted in boardinGate , boardinGate concept , Internet 2.0 , RSS , Travel and blogs , Travel and RSS , Travel Feeds , Travel Web Services , Vertical search | Permalink | Comments (0) | Email this
09/15/2006
MGM Mirage adopt the Syndication
The famous Casino & Resort chain implemented a RSS device on it's website.
A smart syndication strategy since each single resort own it's RSS feed :
- MGM Grand Las Vegas
- Bellagio
- Treasure Island
- The Mirage
- New York New York
- Luxor
- Excalibur
- Mandalay Bay
- Monte Carlo
- Circus Circus Las Vegas
- MGM Grand Skylofts
- MGM Grand Signature
You can now choose the resort that suits you the best, take out your cigar and your Ray-ban out of your pockets and hit the road to the green carpets :) !
14:40 Posted in boardinGate , Hotels , Resorts , RSS , Travel and RSS , Travel Conversation , Travel Feeds , Travel Professionals | Permalink | Comments (0) | Email this
08/07/2006
AiRSS - Travel Feed Discovery
Few airline companies have already adopted RSS, among them, AA.com and Cathay Pacific. We can now see the famous orange logo on their websites.
| -Domestic Getaways For Next Weekend |  |
| -Domestic Getaways For This Weekend | |
| -International Getaways For Next Weekend | |
| -Other Destination Fare Sales | |
| -Special Offers | |
| -AA News And Info | |
While Cathay Pacific offers two information and updates feeds. The 1st one is dedicated to the american website, and the second one for his canadian website :
-Cathay Canada RSS Feed
Those feeds has been added to boardinGate base.
*To read : " RSS and e-commerce : a natural fit "
16:55 Posted in boardinGate , e-tourism , RSS , Transportation , Travel and RSS , Travel Feeds , Travel Professionals | Permalink | Comments (0) | Email this
07/11/2006
Building a Blog Strategy in Hospitality
from Jason Price et Max Starkov
The ease and ubiquity of blogs and their application in hotel marketing deserves a closer look. Must we act on such bold statements as “blogs are the future” and “a blog is a marketing must”? Also, what are the implications for blogs in hospitality? Should creating a blog become part of your own hotel marketing mix? Does hospitality require a different blog strategy than in other verticals? Are there alternatives to blogs? Can a blog help you differentiate your services and de-commoditize your product? What role does a blog serve if at all and what are the pros and cons of developing a blog strategy? The ideas discussed in this article could help hoteliers conceptualize the creation of a blog strategy.
13:05 Posted in Blogs , boardinGate , boardinGlobe , Hotels , Internet 2.0 , RSS , Travel and blogs , Travel Professionals | Permalink | Comments (0) | Email this
06/22/2006
Record your syndication feed on boardinGate
Professionals of the travel Industry, or passionate travellers, if you have a travelogue or a website with an RSS feed, you can now submit it on boardinGate, a Travel Information search engine dedicated to your area / passion. For that matter, you just have to fill our form.
05:20 Posted in RSS , Travel and RSS , Internet 2.0 , Travel Professionals , boardinGate , Travel Feeds | Permalink | Comments (0) | Email this
05/19/2006
Travel Professionals, how can RSS help your organization ?
During your internet surf, those logos may have retained your attention. They actually imply that the site you have been through generate an RSS feed.
Those signs are showing more and more presence on the web pages, tomorrow they will be everywhere and totally democratised since they imply a revolution, a new way to access the information on the web. More precisely, they offer you the opportunity to manage the information and the communication.
This support drastically changes our way to access the news. RSS enable you to pull the information toward you. It’s a clever and customized access to the information. Every single web surfer, depending on his expectations and interests can customize his quest for information: It’s the “information à la carte”.
But what is RSS ?
The term RSS stands for “Real Simple Syndication”. It indicates the automatic and instantaneous export of contents from one site to another (content syndication).
Subscribe to a magazine or a journal and you’ll receive it in your mail box. The RSS feed offers you the same principle. You directly subscribe to a web site which informs you of its last update. The RSS feed become your subscription and the RSS reader will be your filtering mailbox. (the application is installed by default on some navigators such as Firefox).
10 good reasons to have an RSS feed for your company's marketing ? *
- RSS enable you to deliver instantaneously your content structured for RSS readers/aggregators. Your content (advertising, commercials, press releases...) can be delivered in Picture, text or video format.
- RSS feeds entice users of the feeds to visit the the websites mentioned in the feed, much like the links in an eNewsletter.
- RSS feeds complement eNewsletters by delivering content directly to readers, without having to bypass SPAM filters, etc. Content, if formatted correctly, will always be delivered to the RSS reader.
- RSS content does not have to compete with email and SPAM for the users' attention. It's more likely that your message delivered via RSS will get through to the users.
- RSS feeds work well for search engine positioning, since feeds help get inbound links from other websites. Feeds are also an excellent way to let the search engines know that there is new content to be indexed. If you are a professional of the tourism industry, your feed will be indexed by boardinGate, but also by Generalists search engines such as Google, Yahoo, Msn, Technorati, Feedster, etc,..
- Setting up a basic RSS feed is simple and cost-effective.
- To feed an RSS flow is very simple. You can o it by simply sending an e-mail.
- RSS feeds can be used to syndicate content to other websites, thereby expanding the original site's readership and reach.
- RSS is becoming more well known as a content delivery method, especially with Yahoo's! implementation of RSS aggregation in their MyYahoo! Service.
- Many RSS readers allow the users to forward the items in RSS feeds to their friends, family and co-workers, much like the viral marketing "forward this message" feature in eNewsletters.
*via Tia.org
Do you see others uses ?
All this advantages lead to only one message :
TRAVEL PROFESSIONNALS, SYNDICATE YOUR SITE !
Tourism is an area where the access to the information is essential because a happy traveller is a well informed traveller. RSS will contribute to the fact that everyone will be more well informed before, during and after their travel, so syndicate your site !
You are a travel professionnal and you want to display a RSS feed ? Contact us !
More :
16:35 Posted in boardinGate , boardinGate concept , e-tourism , Internet 2.0 , RSS , Travel and blogs , Travel and RSS , Travel Conversation , Travel Feeds , Travel Professionals | Permalink | Comments (1) | Email this
02/08/2006
BoardinGate live!
We have the pleasure to introduce you to our new service: the search specialized in the tourism industry (via the RSS feeds of the professionals of the area).
boardinGate stands as the 1st platform dédicated to travel information, and is opened to all professionals who are willing to share their information.
This service in beta version is developed in close partnership with Antidot. It is a first move in our engagement in the travel vertical search. This enhances our conviction that the RSS in the tourism area is full of promises.
We are on the verge to launch the travel conversation, and you are more than welcome to contribute to it here.
18:10 Posted in boardinGate concept , RSS , Travel and RSS , Internet 2.0 , Travel Conversation , Vertical search , Travel Feeds , Travel Buzz | Permalink | Comments (0) | Email this
11/25/2005
RSS EVOLUTION
11:33 Posted in RSS | Permalink | Comments (0) | Email this
10/10/2005
boardinGlobe is live !
We are pleased to launch boardinGlobe, the first weblogs platform dedicated to travel professionals, in partnership with blogSpirit.
Blogs are very powerful tools for professional of the area. It’s large characteristics, among which the simplicity and the instantaneity of its publication are main values to communicate, especially in these industry of services.
boardinGlobe.com enables hotels, tour operators, tourism offices, car renter… to create and manage their own media. It will offer them the opportunity to communicate, exchange and enhance or build customer loyalty. You are looking for a simple, strong and professional tool ? You just find it !
We are happy to welcome our first client, Anjajavy a relais et château hôtel and the blog of a tourism industry consultant, the "STARTING BLOG" run by Michel Goestchmann ( the man perfectly adapted himself to the blog...direct and frankly speech !).
It’s a first step of the boardinGate concept, the next will come very soon…
Thanks to the blogSpirit Team for its professionalism and reactivity !
P.S / One day, Loïc might tell us how he built the first weblog for an hotel !
19:25 Posted in boardinGate concept , RSS , Blogs , boardinGlobe | Permalink | Comments (0) | Email this
10/03/2005
RSS BOOM
Incredible growth !
| Month | Number of feeds |
| January 2004 | 307 |
| February 2004 | 382 |
| March 2004 | 347 |
| April 2004 | 382 |
| May 2004 | 429 |
| June 2004 | 478 |
| July 2004 | 577 |
| August 2004 | 644 |
| September 2004 | 701 |
| October 2004 | 758 |
| November 2004 | 946 |
| December 2004 | 2,746 |
| January 2005 | 4,316 |
| February 2005 | 5,295 |
| March 2005 | 6,099 |
| April 2005 | 6,497 |
| May 2005 | 8,468 |
| June 2005 | 10,439 |
| July 2005 | 12,007 |
| August 2005 | 13,605 |
Source: Feedster Inc.
via BusinessWeek
13:50 Posted in RSS | Permalink | Comments (0) | Email this
08/25/2005
Around RSS
2 events around RSS are coming soon:
- "Around the blog" organised by the Blogging planet team. It will take place on the 11th october and will deal of RSS; podcasts; photos, vodcasts; and BUZZ. All information here.
- "USE RSS AS A SALE TOOL" : it is the title of a seminar planned by Benchmarck group on the 28th september.
19:35 Posted in RSS | Permalink | Comments (0) | Email this
06/28/2005
Microsoft confirmed his interest in RSS...
- the future version of the navigator Internet Explorer in which a RSS reader will be integrated
- Longhorn, the next Windows will integrate as well RSS format with the goal to simplify and democratize RSS for the users
Such as boardinGate think, Microsoft believes that subscribing, via RSS, will join browsing and searching as the third leg of its information-access triangle. Microsoft says "RSS is going to be key in how people access the internet”
15:25 Posted in RSS | Permalink | Comments (0) | Email this
06/21/2005
E-tourism and access to information
During your internet surf, those logos may have retained your attention. They actually imply that the site you have been through generated an RSS flow.Those signs are showing more and more presence on the web pages, tomorrow they will be everywhere and totally democratised since they imply a revolution, a new way to access the information on the web. More precisely, they offer you the opportunity to manage the information and the communication.
But what is RSS ?
The term RSS stands for “Real Simple Syndication”. It indicates the automatic and instantaneous export of contents from one site to another (content syndication).
Subscribe to a magazine or a journal and you’ll receive it in your mail box. The RSS feed offers you the same principle. You directly subscribe to a web site which informs you of its last update. The RSS feed become your subscription and the RSS reader will be your filtering mailbox. (the application is installed by default on some navigators such as Firefox).
This support drastically changes our way to access the news. Now you pull the information toward you. It’s a clever and customized access to the information. Every single web surfer, depending on his expectations and interests can customize his quest for information: It’s the “information à la carte”.
Moreover, the most known newspapers such as the "New York times" or the “Herald Tribune” already have their own RSS feeds to which you can subscribe freely.
RSS is propagating exponentially on the web, and in several areas. However, it is still very discreet in the tourism area. Here are some of the few tourism actors, who actually use the RSS feed :
- Restaurant : Horsefeathers
- Hotel chain : Morgans hotel group
- Transportation actor : the London tube
- Tourism office : Altkirch tourism office
- Resort : Disney
- Specialized tour operator : Turansa
Today, boardinGate wishes to explain and demonstrate the advantages of RSS to the professionals of the tourism community (institutional or private actors).
We would like to thank Mr. Crola from French Ministry of Tourism, and the Tourism Office Board that we met: Thailand Tourism Office, Visit Britain, Visit USA, South African Tourism, and Belgium Tourism Board.
To illustrate our opinion, we often use the example of a site, which is not in the tourism area, but fully devoted to the use of RSS by international, national and local institutions: RSSGOV.
Tourism is an area where the access to the information is essential because a happy traveller is a well informed traveller. The RSS will contribute to the fact that everyone will be more well informed before, during and after their travel, so syndicate your site !
The principal idea behind boardinGate is the sharing of the information within the tourism community. However, we will focus on this topic in a next note.
More information about RSS.
23:55 Posted in RSS | Permalink | Comments (0) | Email this
06/10/2005
Microsoft MVP Launches Free Online 'How to Use RSS' Course
“I tried finding an easy to use course on creating and consuming RSS feeds but could not find one that used both video and PDF handouts. So I decided to create one myself!” says Marc. “How To use RSS is also written for the non-technical user as many of the emails came from small business owners who do not have a technical background.”
“The use of RSS is growing rapidly online and many small websites have yet to benefit from the exposure it can give them,” notes Marc.
“The good news is that RSS is easily accessible to even the smallest website owner!”
To experience the free “How To use RSS" sign up at http://www.rss-lessons.com.
15:05 Posted in RSS | Permalink | Comments (0) | Email this